BODY MIND BELLY: BRAND IDENTITY & WEBSITE DESIGN
Carol Tessitore is a holistic nutritionist, meditation and yoga teacher based in Portland, Oregon, who launched a private nutrition practice focused on Dynamic Nutrition Therapy.
OBJECTIVE
Create a brand identity, visual design language, and website to launch her private practice: Body Mind Belly.
BRAND SOLUTION
I collaborated with both Carol and Arcana Studio to craft a visual identity that embodied Carol's friendly and holistic approach to food and health. Through the use of bright colours and illustrations, we defined different categories of illustrations - movement (body), wellness (mind), food (belly).
WEB DESIGN SOLUTION
We published an online presence for Body Mind Belly, and integrated into HIPAA-compliant booking systems so clients can easily, and securely, book nutrition therapy sessions.
