NIKE FREE: CONCEPTUAL VISUAL DESIGN

To celebrate the launch of the SP15 Nike Free, we concepted a campaign to showcase a data visualisation of the running community’s hard work.

CONCEPT & DESIGN

By collecting everyone's Nike+ data, posters are produced showcasing individual runners’ data, such as average distance, pace, time and speed. Alongside individual runners, we also created visuals based on a collective city’s running data.

By crafting enticing visualisations of a city's running data, Nike encourages the public to participate in this beautiful city-wide art piece with their personal runs.

While this project eventually (and sadly) never saw the light of day, it was still a very exciting and visually engaging project to present and concept.

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